Thursday, February 20, 2014

Internal Auditors:What is your marketing Strategy?

Today, I have attended a webinar presented by ISACA entitled:

People-Centric Communications: Marketing Internal Audit & Conflict Management 

 The presenter identified three pillars of internal audit marketing as follows:

1. Consistent Messaging: defining internal audit, focus on objectives and outreach with managers.
2. Continuous Education: Alleviate the fear, Newsletters, Don't use independence as an excuse

     I prefer to re-label this to continuous communication! In fact, the three pillars fall under communication!
3.Transparency: Try not to hide anything post the audit plan

The presenter linked marketing internal audit and conflict together by offering the following explanation :

"With the innate fear of the word audit, conflict naturally arises "
I do not intend to go through the webinar in detail, but rather I would like to take this opportunity to ask you to share your experience with marketing your internal audit services within your organization.

Do you have a structured marketing strategy?  
What worked and did not work?

More importantly, do you think you should have a marketing plan? I am personally, a strong advocate of marketing and promoting internal audits.I like to think that I was successful at this!

Please share your experience .


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