Reputational Risk: A Myth or a Fact?

I have just finished attending PRMIA‘s webinar relating to reputational risk and conflict of interests in banks and finance. This has reminded me of the debate on whether there is such thing as reputational risk? There are those who believe that it exists and can be identified and measured and others that believe that there is no such thing as reputational risk, but risks to reputation.

I will be writing a detailed article to simplify and explain the two schools of thoughts soon.